As 2011 has drawn to close as a small business owner it is important to understand the improvements in social media from 2011, how best to use those and what to look forward to in 2012.
Google has made upgrades to their Google Places which is a platform essential for local businesses. If you do not already have your location, hours of business, logo, products/services description, and a link to your website on Google Places be sure to make that a part of your 2012 marketing plan. Google changed the layout and prominence of Google Places when searching locally which should help small businesses gain more attention.
Google has also introduced their Google Plus and Google +1, which is similar to Facebook’s “Like” button. The Google + Pages are an interaction website with three main components. Share, Promote, and Measure. You can share with customers or potential customers different parts of your business they might not be aware of, as well as breaking news, updates, promotion ...
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